This list represents the top behaviours of mobile users. This information will help companies tomake the right decisions and develop strategies in order to adapt to the market and keep up with the trends:
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The top 10 ways consumers will use mobile in 2012
Mobile web will overtake the desktop within 5 years
The latest predictions on the development of the online industry clearly say that the usage of mobile Internet will be bigger than desktop. Inevitably users continue to purchase mobile devices and use Internet on the go.
You can expect that in the future the most of your visitors will access your website from a mobile device.
Source: Morgan Stanley
“1 in 3 searches on mobile is local. After searching for a business 61% call business, 59% visit the business”
Jason Spero, Google’s® ThinkMobile Event February 10, 2011
Every day more people access Internet from their mobile phone
From the latest report of MobiThinking we found out some key stats that might help you re-considered having a mobile website. Also the European Interactive Advertising Association provides extremely interesting information:
- There are 5.3 billion mobile subscribers (that’s 77 percent of the world population)
- Half a billion people accessed the web from a mobile device in 2009. Usage is expected to double within five years as mobile overtakes the PC as the most popular way to get on the Web.
- 25% Americans access the mobile web each day.
- By 2011, over 85 percent of new handsets will be able to access the mobile Web. Today in US and W. Europe, 90 percent of mobile subscribers have an Internet-ready phone.
- Europeans spend an average of 6.4 hours per week on mobile Internet
- 71 million users access the Internet via a mobile device averaging nearly 1 hour of mobile connection per day
Source: MobiThinking & EIAA
Your regular website is not mobile-ready
Regular websites are specifically designed for Internet browsers in desktop computers or laptops. However, mobile websites present a total new set of layout specifications due to the limited screen size of the mobile phones as well as the amount of information to be downloaded. A mobile user is likely to abandon your site if it takes too much time to load and if the information needed is difficult to find.
Having a mobile website for your business will quickly help you put your services and products right at the mobile phone screen of your potential clients.
Top Reasons Your Website Should Go Mobile
Continuous developments in the mobile industry have rapidly changed the way people communicate. The concept of a mobile phone has gone beyond its main purpose of making calls to become a personal assistant. Now people use it to listen to music, take photos, share files, and most importantly, to surf the web.
Having Internet access from a mobile phone has created a huge opportunity for businesses to get in touch with their potential clients in a totally new way: right in their hands. Therefore now is the time to consider expanding your online presence to the mobile world.
To help you make this critical decision, we have selected some of the most important facts and reasons on why you should go mobile:
